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Branding and identity

A brand that looks like it means it.

Logos, colors, type and voice, packed into a brand kit your team and suppliers can actually use.

The Forward studio: two designers at their monitors beside a pin board

Always included

  • Brand workshop
  • Logo suite
  • Color palette

Is this you?

This is for you if…

  • Your logo was a favor from a friend

    It worked when you started, but it blurs on signage and disappears on social.

  • Every post looks different

    Each staff member picks their own fonts and colors, so nothing feels like one business.

  • You're opening something new

    A new business or a spin-off that needs a name, a look and a voice from day one.

What you get

Everything in the box.

Listed in your proposal, line by line, before anything starts.

Ask about your project
  • Brand workshop

    Who you serve, how you're different, and how you want to sound.

  • Logo suite

    Primary logo, stacked version, icon and favicon, in color and one-color.

  • Color palette

    Main and supporting colors with contrast checked for screens and print.

  • Typography

    Heading and body fonts, free to use on your website and documents.

  • Voice guide

    Words to use, words to avoid, and example lines for your channels.

  • Social templates

    Editable post and story templates for your three most common posts.

  • Brand kit document

    One guide with every rule, plus all files in one shared folder.

  • Print-ready files

    Business card and signage files ready for your printer.

How it runs

The plan, week by week.

  1. Week 1

    Workshop

    We meet, review competitors and agree the direction.

  2. Week 2

    Two routes

    Two logo and color directions, shown on real examples.

  3. Week 3

    Refine

    One route refined through two rounds of feedback.

  4. Week 4

    Kit and handover

    Brand kit, templates and all files delivered.

FAQ

Questions, answered

Something else on your mind? Ask it on the call.

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How many logo options do I get?

Two considered directions, each shown on signage, social posts and your website, rather than ten quick sketches. Most clients find it easier to decide that way.

Do I own the logo?

Yes. Full rights transfer to you on final payment, with editable source files.

Can you refresh my logo instead of replacing it?

Yes. A refresh keeps what people already recognize and fixes what doesn't work at small sizes or on screens.

Free strategy call

Let’s make your website earn its keep.

  • 30 minutes, on video or at our studio
  • Honest advice on what to fix first
  • Notes you keep, even if you never hire us

Prefer to talk now? Call (02) 8472 3816 or text 0917 552 8043.

No spam, no sales script. We reply within one working day.

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